Listening, understanding, and gathering as much knowledge as possible about your company and your unique story.
Utilizing your unique story to find the appropriate placement of your brand within its market.
Planning, sketching, and production: these are the beginning stages of your brand.
The funneling of ideas and concepts into a focused, strategic direction.
Final alignment of your brand for the completion of the buildout.
Continued consumer interaction through content creation via print, web, mobile, etc.